India has been known as the original home of sugar and sugarcane. Indian mythology supports the above fact as it contains legends showing the origin of  sugarcane. India is the second largest producer of sugarcane next to brazil. Presently, about 4 million hectares of land is under sugarcane with an average yield of 70 tonnes per hectare. In brazil , out of the total available , 45% goes for sugar production and 55%  for the production of ethanol directly from sugarcane juice. This gives the industry in Brazil an additional flexibility to adjust  its sugar production keeping in view the sugar price in the international market as nearly 40% of the sugar output is exported. This could be a perfect solution for ongoing odds of excess production being faced by Asian  industry.

The annual projected growth rate in   the area under sugarcane at 1.5% per annum has doubled  in the last five years. This is because  it is  considered  to be an assurred cash crop with the good returns to the farmers vis-a-vis other competing crops.

In view of  this  the future of this segment  is full of  opportunity  and threats,  hence Nexgen Exhibitions Pvt Ltd (AN ISO  9001:2000 company) presents an exclusive and dedicated  exhibition on sugar, Co-generation , Ethanol and Cane harvesting , thus SUGARASIA is to showcase  A  to Z  Sugar and downstream industries.